THE FUTURE OF WINE IS HERE. NOW WE’RE FUNDING IT OUR WAY.
34 cents out of every $100.
That’s how much of U.S. venture capital went to startups founded by Black women in the first half of 2021.
Source: Crunchbase News, July 2021.
THE FOUNDING 100
19 / 100 spots claimed
Our comprehensive target to fund our independent tech migration, expand our national marketing push, staffing and scale community programming is $100,000. We are kicking this off by opening our first 100 Founding Member spots ($25,000). When Phase 1 closes, we unlock Phase 2
So I built the app we needed.
Wine has never just been about what’s in the glass. It’s language, culture, power, and access. It's knowing what to do when a 20-page leather book hits the table and everyone looks at you to order.
So I built Wine-ish: a mobile wine companion and cheat code designed to help you understand your palate, scan any menu or bottle in seconds, and move through any room with absolute confidence - without memorizing a textbook or putting on an act.
Get the answer. Learn the why. Own your table.
LET’S TALK ABOUT THE PART NOBODY TALKS ABOUT.
In a 2021 Crunchbase analysis, Black women founders received just 0.34% of venture capital funding, roughly 34 cents out of every $100.
Meanwhile, founders can raise millions before the product even exists.
Wine-ish already exists.
The app is built. It’s live. And instead of waiting for someone else to decide this idea is worth investing in, we’re funding the next chapter through the people who believe in it.
What if we stop asking a broken system for permission?
Ownership, on our own terms.
WHY TAHIIRAH?
The vision didn’t start yesterday.
I’ve spent nearly 15 years in luxury wine, building spaces, experiences, and education that make wine feel more accessible and culturally relevant.
I founded The Hue Society. I started building the blueprint for Wine-ish in 2018. The Wine-ish trademark followed in 2021.
This isn’t an idea on a napkin.
The product exists.
The technology exists.
The vision exists.
Now I want more so I can do more: more community, more education, more cultural access, and more technology built with us in mind.
I want more so I can do more.
Independence Fund
Whether it’s $25 or $250, your support directly funds our marketing, access, and viability, helping us maintain the independent tech our community deserves.
The Contribution Tiers
EVERY CONTRIBUTION COMES WITH A COPY OF THE WINE-ISH PLAYBOOK®
Receive a copy of Tahiirah Habibi’s upcoming book, The Wine-ish Playbook, a sommelier’s guide to wine literacy, cultural fluency, and owning your place at the table.
$25 –$50 The Community Backer
Perk: A public thank-you on the permanent "Founders Page" page on the Wine-ish website.
$100 – The Table Setter
Perk: Everything above + 3 months of complimentary Wine-ish app access sent to your email.
$250 – The VIP Patron
Perk: Everything above + 1 Full Year of Wine-ish + access to an exclusive quarterly live virtual wine Q&A session with Tahiirah.
$500 to $1,000+ – The Champion of the Culture
Perk: 1 Full Year of Wine-ish for you + 2 gift subscriptions to send to friends + a 20-minute 1-on-1 virtual wine chat/consultation with Tahiirah.
WINE-ISH IS LIVE. YOUR PERSONAL CHEAT CODE.
Restaurant Wine List Scanner
Scan a restaurant wine list and get recommendations you can actually understand in seconds.In-Store Shelf Scanner
Standing in front of a wall of bottles? Scan the shelf and stop gambling $25 on a cute label.Real-World Pairings
Get wine pairings for the food people actually eat, from Thai curry and Lebanese spices to oxtails and Sunday cookouts.Live Wine Coach
Ask your wine questions in your own words and get guidance without the jargon or judgment.
THE FOUNDING 100
100 people. One permanent place at the table.
[ 19 / 100 SPOTS CLAIMED ]
For a one-time $250 Founding Membership, you receive:
✔ 12 months of Wine-ish
A full year of access to your personal wine cheat code.
✔ A private virtual masterclass with Tahiirah
A Founding 100-only experience designed to make reading wine lists, ordering wine, and trusting your taste feel easier.
✔ Permanent Founding Table recognition
Your name becomes part of Wine-ish history on our Founding Members Wall.
✔ A voice in what comes next
Founding Members get direct access to share feedback and help shape the next chapter of Wine-ish.
✓ A copy of The Wine-ish Playbook®
Receive Tahiirah Habibi’s upcoming book, a sommelier’s guide to wine literacy, cultural fluency, and confidence at the table.
When these 100 spots are gone, this tier closes permanently.
$250 one-time
MORE WAYS TO BACK THE BUILD
Wine-ish at Work — $5,000
Bring Wine-ish to your company, organization, or team through a customized corporate experience.
Founding Brand Partner — $5,000
Partner with Wine-ish as an early brand supporter and help fund the next chapter of culturally grounded wine technology.
NOT READY TO JOIN YET? FOLLOW THE BUILD.
Stay close to Wine-ish with updates, launch news, Founding 100 progress, and what we’re building next.
Know wine. Trust your taste. Back the build.